TwitterTwitter has quickly grown into one of the
most important tools of online marketing. Every day, millions of people use Twitter to create, discover and
share ideas with others.
Twitter
Popularity
Visits to Twitter have increased 1,382 percent since last year -
from 475,000 unique visitors in February 2008 to 7 million in February 2009, according to Nielsen. That growth
signals that the micro-blogging site is no longer just a platform for friends to stay connected in real-time; it is
now an important component of brand marketing.
Adults between the ages of 35 and 49 comprise almost 42 percent of the site's
audience - and about 62 percent of them are accessing the site from work.
Twitter for your Business
People are turning to Twitter as an effective way to reach out to
businesses, from local stores to big brands, whatever your industry may be. You can make connections using Twitter
and promote your business to a whole new audience.
Twitter allows you to search in real time on millions of people; therefore you can
target a specific audience by keywords – what people are talking about.
At the same time people can find you by the updates (tweets) you post. This
combination allows you to build up a new audience and attract relevant customers to your website.
Making It Work
We can design a solution for incorporating Twitter
into your website easily and effectively without any hassles.
These are just some of the ways Twitter can work for you:
- Find real time comments about your company, brand and products—to offer customer service or
thank people for praise.
- Attract new customers by searching on products and services you can offer.
- Post links to articles and sites you think people would find interesting—even if they’re not
your sites or about your company to build up relationships with potential customers.
- Ask questions, float ideas and ask for feedback on your company or service.
- Offer deals for special Twitter-based promotions.
Facebook
Facebook helps you connect and share with the people in your
life.
Imagine being able to run an advertisement to target your exact demographic - 24-30
year old women whose relationship status on Facebook indicated that they were engaged who live in a 25 km radius of
your business. Facebook is a powerful social networking site that allows you to do this.
Facebook has become part of everyday life with more than 307 million unique visitors
in May this year alone. With a 700% increase in traffic, Facebook is the number 1 social networking
website.
Facebook for Business
With more than 100 million active users (and predicted to be 500
million by 2011) not only are your friends on Facebook, so are your prospects, your customers, your JV partners…
and, of course, your competitors.
Connect with real people with real interest in your products and services by having a
presence on Facebook through a Facebook page.
Your page can be incorporated into your current website strategy and run side by side
with your current website to attract a whole new audience to your site.
These pages give your business an identity on Facebook which strengthens your brand.
Current customers or even potential customers can become fans of your page and by doing so this allows them to
follow you and receive any updates that you post to your page.
The great thing about Facebook Pages is that every time someone becomes a fan of your
page all of their friends see that they have become a "fan." This often attracts other followers as well as creates
a buzz regarding your business and of course your Facebook Page.
You can use your Facebook Page to not only share your company information, but you
can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook
Page is then broadcast into the mini-feeds of your followers.
Making it Work
- Reach over 300,000,000 active Facebook users.
- Create targeted advertisements and add social actions to your ads to increase
relevance.
- Raise visibility by posting relevant information, increase visibility and credibility as the
expert in your area.
- Get rapid top Google placement as Facebook pages are indexed for optimal search engine
positioning.
- Share useful articles and links to presentations and valuable resources that interest
customers and prospects to establish credibility.
- Combine Facebook with Twitter, if someone asks question on Twitter, you can respond in detail
in a blog post and link to it from Facebook.
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